Recruiters spend most of the time on your profile picture and the headline. It is the fastest way for people to know if you are a relevant candidate and if they should spend that extra effort in exploring your profile.
A well-written and client-focused LinkedIn profile makes the difference in gaining a connection (possible lead or client) or being ignored. Not only does it help people to understand how you can help them, but also makes your profile more searchable because of use of the right kind of keywords.
Here are the 3 key elements of powerful headlines that are truly transparent, real, compelling and differentiated.
Nothing is worse than seeing a headline that rambles on for a long time. Remember the 5 second rule. Headlines should impress and do so quickly, otherwise people with their reduced attention spans tend to move on very very quickly. Here are some examples of short, pithy headlines that are to the point and make a statement. Use "|" separators when required to focus on the essentials without making it too wordy.
"Head of Social Media. Employee Advocacy Lead. Blog, Business Insight and PR Editor. Orange Business Services"
"Talent Acquisition Geek | JobSeeker Ally | Wordsmith | Job-Hunt.org Contributor"
Include the Keywords you want to be found for
Keywords are commonly used search terms by recruiters or employers. Listing them in the Headline field will have a greater impact, increasing your ranking among other users for the same terms.
As an example, consider switching
“Vice President Sales at ABC Corporation” (your current position)
“VP Sales. Revenue Growth in Cloud-Enabled Technology Solutions. Product Development & Sales Operations Leadership” (your current position with more keywords added to more fully explain it)
This strategy takes your attention from existing company to what you can do and draw more traffic.
Ensure value to the reader
More than anything else the headline should help people understand how you can help their business. The headline below is a great example of how the person's skills can help specific people. Even if you're out of work, don't make that your headline. Instead focus on what you can offer.
"Top Publicity Expert & PR Mentor works with small biz owners, authors, speakers & experts who want to be their own publicists. 1-on-1 Publicity & Book Marketing Strategy Consultations. Get free email tips twice a week."
Ask yourself if it makes you stand out