WISE WORDS

Top 5 things to look out for in your Linkedin profile

Jeep Chang

January, 24 2019, 5:12 AM

Linkedin is a business and employment-oriented social media platform where you present your entire professional profile to everyone else, including companies and employers who may be interested in recruiting professional talents. That’s why enhancing and updating your LinkedIn profile may be the key to getting the job you want, by leaving a better impression at companies and employers at the first sight. It is also a clear indicator that you're tech-savvy and relevant for jobs in today's digital world.

  1. The Correct Profile Picture

?Your profile picture can be one of the most important elements of your LinkedIn presence. Linkedin research shows that just having a picture makes your profile 14 times more likely to be viewed by others. As a candidate, this means that this little, square image is your first chance to make a good impression on recruiters and is a key aspect of your personal brand. Typically, we’d recommend having a professional photographer take your headshot. A professional will make sure the lighting is flattering and that you are putting your best foot (or rather face) forward. However, if you don’t have the budget, don’t fret.

  • Choose a photo that looks like you and is recent

  • Make sure your face takes up at least 60% of the frame

  • Wear what you’d wear to work

  • Choose a background that isn’t distracting

  1. Right Kind of Content

The next thing recruiters will see is your profile. Although it might be good to list all the achievements and experiences you had, most recruiters don’t have the time to read it all especially when they have a list of candidates to choose from. Hence, make sure you use keywords from your industry to help people quickly understand what you're all about. For example, if you're a marketer - keywords like "Digital Marketing | Consumer Research | Content Strategy" etc should be a part of your headline. Also while it is true that across a 30 year career you may have gathered a lot of experience, it is essential to keep the profile succint and focus only on those experiences and educational qualifications that are relevant to the kinds of jobs you are looking for. 

  1. Recommendations

Even though your experience profile may be perfect, it is crucial to have recommendations from others talking about you. Since recruiters are interested more in how people talk about you rather you talking about yourself. Hence choosing someone who can write about your exclusive and distinctive work style will help recruiters to have a better understanding of you and how well you can work with others.

  1. Connections

Although it is not specified, not having enough connections may be a bad sign to recruiters when they looked at your profile. Especially when you’ve worked for more than 30 years, having less than 200 connections may concern recruiters on your ability to leverage social media to build and expand networks. So add relevant connections and stay engaged with content to keep growing your network .

  1. Don't confuse it with a resume

It is likely that companies and recruiters have your resume and wants to know more about you, so don’t copy your resume and put it on Linkedin. Showing your business and experience profile is crucial, but add more context to what type of person you are, the skill sets and talents you’ve acquired. Add multimedia content to attract recruiters and keep in mind what you want the readers to gain after reading your bio when you constructing your Linkedin profile